Our current assignment in Digital File Prep is creating a full-page ad for a magazine of our choice. I chose Seventeen Magazine. The product I chose to represent is a made-up perfume called Simply Sweet. There were several requirements for this ad. It had to have: Microsoft tag, target audience, subject matter, and call to action. Before starting this project we also had to figure our magazine specs, which included size of ad, bleed and trim size, and the cost of printing it. My bleed is .125 inches on all four sides, margins are .375 inches on all four sides, trim size is 7.875x10.5 inches. A call-to-action is also required and my call-to-action is a website for the perfume of where to go to order a free sample. I included a few elements that were on my master image list as well. This project was probably the most fun to create but it was also one of the toughest! It was quite a headache, but I got it done and am pretty happy with the outcome.
10 thumbnails of design (Simply Sweet)
rough draft
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